E-commerce Clothing Photography

E-Commerce Clothing Photography in Bath

I’ve been shooting e-commerce photography on models for many years, both in my Bath studio and on location. My clients range from high-street brands to independent designers, and I handle everything from large collections to select items from individual suppliers. I ensure that a brand’s visual content remains cohesive and aligns with brand guidelines

In the studio, I typically use light grey, white, or single-coloured backgrounds to keep the focus on the clothing. For example, an abstract design on a t-shirt pops more against an off-white or light grey background compared to traditional white or black. Choosing a distinctive background colour can also make your product stand out from the competition.

Capturing Key Design Features and Product Details

Photography sells clothing more effectively than words. E-commerce shoots often highlight key design details—like colour variations, sizing, or unique features—that only stand out when worn.

Lifestyle and Location Shoots for  Social Marketing

I often find that clients need clean, simple studio images for their e-commerce websites, as well as lifestyle shots of the same garment taken on location for their social media and marketing campaigns

For e-commerce outdoor or on-location lifestyle shoots featuring real people add context and create a story. This approach gives credibility to a brand and helps potential customers visualise how the product fits into their lives. 

I’d love to hear from you!

Or give me a ring if you’d like
01225 428639

Categorised in: ecommerce, social media, Campaign Photography

This post was written by Colin

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“ Colin was absolutely superb to work with, was really understanding and flexible, and the quality of his shots is excellent.  Couldn’t have asked for better and we’re so grateful you were able to help with  at such short notice too!”

HfH

Creative Director

"We have solely used Colin's services for the past 18 years for our company's website and it's always been such a delight to deal with him. His professionalism, enthusiasm, flair and creativity make him a real gem to work with. Tried others but kept going back to Colin. We'll always use him first.”

B Bm

"Colin is a phenomenal photographer….he could not have made me feel more comfortable. Throughout the shoot, he remained conscious of my artistic visions and captured them perfectly, whilst gently directing me throughout the process.“

E. Scrivens

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